Developing a Successful Brand: A Step-by-Step Guide
Whether you’re getting ready to launch your business or already have one, this interactive workshop will not only show you how to build an impactful business — you’ll also roll up your sleeves and actually work on developing your brand position.
What People Will Learn:
– What makes a brand meaningful
– The steps to developing a successful brand
– Practical exercises to define your brand position
Skill Level: Beginner + Intermediate
About the speaker:
Tasha Prados is the CEO & Founder of Duraca Strategic, where she partners with passion and purpose-driven organizations to help them maximize their impact through business, brand, and marketing consulting. Tasha is a bilingual and multicultural strategist with ten years of international project management and communications experience with the world’s leading brands, publishers, and nonprofits. Tasha has developed and executed integrated campaigns for clients like the U.S. Peace Corps, Intel, and the U.S. National Institutes of Health. Her work has received over a dozen industry awards, including from the Shorty Social Good Awards, the Public Relations Society of America, and the American Advertising Federation.